eBook PDF / e-Pub Above the Fold: Understanding the Principles of Successful Web Site Design

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Title:Above the Fold: Understanding the Principles of Successful Web Site Design
Format Type:Ebook
Author:Brian Miller
Publisher:HOW Books
ISBN:1440323127
ISBN 13:
Number of Pages:272
Category:Design, Website design, Non fiction, Web, Art design, Coding

Above the Fold: Understanding the Principles of Successful Web Site Design by Brian Miller

PDF, EPUB, MOBI, TXT, DOC Above the Fold: Understanding the Principles of Successful Web Site Design This is a different kind of web design book i Above the Fold i is not about timely design or technology trends instead this book is about the timeless fundamentals of effective communication within the context of web design It is intended to help you the reader understand the considerations that web designers make when developing successful websites .

i Above the Fold i is divided into three sections Design amp Typography Planning amp Usability Business Value Each section represents a phase in the continuous cycle of web design It s the balance among design usability and return on investment that makes a website truly great .

Topics covered in i Above the Fold i include What makes web design unique The history of web design Anatomy of a web page White space and grid use in web design The elements of web design color texture imagery scale depth animation and variability Web typography including web safe type images of type and font replacement and embedding Web project planning Information architecture including site maps wireframes and user flow diagrams The elements of usability navigation breadcrumbs links search submission forms and error messaging Search engine optimization Online marketing including banner ads viral and social marketing on site marketing and email marketing Web statistics and analysis

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