eBook PDF / e-Pub Survival is not Enough: Zooming, Evolution, and the Future of Your Company

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Title:Survival is not Enough: Zooming, Evolution, and the Future of Your Company
Format Type:Ebook
Author:
Publisher:Simon & Schuster Audio
ISBN:0743520300
ISBN 13:
Number of Pages:
Category:Business, Non fiction, Management

Survival is not Enough: Zooming, Evolution, and the Future of Your Company by Seth Godin

PDF, EPUB, MOBI, TXT, DOC Survival is not Enough: Zooming, Evolution, and the Future of Your Company It s come to this All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance We now need a new way of doing business .

Most of us view change as a threat and survival as the goal Yet we work too hard to consider just getting by as our primary goal In Survival Is Not Enough bestselling author Seth Godin provides a groundbreaking new way to organize companies to thrive during times of change It contains a simple yet revolutionary idea we can evolve our companies the same way nature evolves a species .

Darwin was right Evolution is a fundamental force of nature and Godin demonstrates how this force can be unleashed in any organization The first step is to eliminate the anti change reflex that s genetically coded into all of us Once a company learns to zoom embrace change without pain it is much more likely to evolve And a company that evolves can become ever more profitable .

Whether the market is up or down whether technology is hot or not in all industries from retail to tech to restaurants the organic approach to organizations described in this book will always outperform the competition As long as our world is unstable evolving businesses will win

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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas, Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You., Linchpin: Are You Indispensable?, Purple Cow: Transform Your Business by Being Remarkable, Tribes: We Need You to Lead Us, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers, All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, The Icarus Deception: How High Will You Fly?, Poke the Box, The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
In Seth Godin s most inspiring book yet he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus s father made him wings and told him not to fly too close to the sun But he ignored that warning and plunged to his doom We ve retold this myth and many others like it to generations of kids All these stories have the same lesson Play it safe Obey your parents Listen to the experts It was the perfect propaganda for the industrial economy What boss wouldn t want employees to believe that obedience and conformity are the keys to success But there s another part of the myth that those in power hope you ll forget Icarus was also warned not to fly too low because sea water would ruin the lift in his wings Flying too low is even more dangerous than flying too high because it feels deceptively safe br br The safety zone has moved The propaganda has been exposed and the old promises have been broken Conformity no longer leads to comfort But the good news is that creativity is scarce and more valuable than ever So is choosing to do something unpredictable and brave make art br br Being an artist isn t a genetic disposition or a specific talent It s an attitude we can all adopt It s a hunger to seize new ground make connections and work without a map If you do those things you re an artist no matter what it says on your business card br br Whether you re a teacher engineer doctor middle manager or customer service rep you can fly higher by bringing your best self to work You can care about what you re doing today and how you can improve tomorrow Godin shows us how it s possible and convinces us why it s essential, The man i Business Week i calls the ultimate entrepreneur for the Information Age explains Permission Marketing the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it br br Whether it is the TV commercial that breaks into our favorite program or the telemarketing phone call that disrupts a family dinner traditional advertising is based on the hope of snatching our attention away from whatever we are doing Seth Godin calls this Interruption Marketing and as companies are discovering it no longer works br br Instead of annoying potential customers by interrupting their most coveted commodity time i Permission Marketing i offers consumers incentives to accept advertising voluntarily Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services By reaching out only to those individuals who have signaled an interest in learning more about a product i Permission Marketing i enables companies to develop long term relationships with customers create trust build brand awareness and greatly improve the chances of making a sale, The acclaimed Wall Street Journal and Business Week Bestseller br br You re either a Purple Cow or you re not You re either remarkable or invisible Make your choice br br What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don t How do they continue to confound critics and achieve spectacular growth leaving behind former tried and true brands to gasp their last br br Face it the checklist of tired P s marketers have used for decades to get their product noticed Pricing Promotion Publicity to name a few aren t working anymore There s an exceptionally important P that has to be added to the list It s Purple Cow br br Cows after you ve seen one or two or ten are boring A Purple Cow though now that would be something Purple Cow describes something phenomenal something counterintuitive and exciting and flat out unbelievable Every day consumers come face to face with a lot of boring stuff a lot of brown cows but you can bet they won t forget a Purple Cow And it s not a marketing function that you can slap on to your product or service Purple Cow is inherent It s built right in or it s not there Period br br In Purple Cow Seth Godin urges you to put a Purple Cow into everything you build and everything you do to create something truly noticeable It s a manifesto for marketers who want to help create products that are worth marketing in the first place br br Description from Amazon com, No description available